How we’re fighting misinformation across Asia Pacific
From new Search features to supporting fact-checking communities, Google is helping users in Asia Pacific look for the facts ahead of International Fact-Checking Day.
Why a Household CPG Brand Made an Honest Film About Autism
There is a gender gap in autism diagnoses, and research points to widespread public misconceptions about the experiences and needs of autistic girls. Vanish, a household garment care brand in the U.K....
Dentsu Creative and Global Chief Creative Officer Fred Levron Agree to Part Ways
Less than a year ago, Dentsu revealed the final phase of its massive companywide reorganization, slimming down its creative capabilities to just one brand--Dentsu Creative. Behind the reorg stood two...
What MLB Marketing Can Learn From Fellow Sports Leagues
"If you build it, they will come." That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to follow the "Field of Dreams" theory. Baseball has been a cornerstone...
Talking AI, SEO & IndexNow Updates With Bing - Ep. 307 via @sejournal, @lorenbaker
IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing's Fabrice Canel. The post Talking AI, SEO & IndexNow Updates With Bing [Podcast] appea...
Ask Buffer: How Do I Create a Social Media Series for TikTok and Instagram?
Creating a social media series is a great way to generate more content. We'll go over how to create one for your Instagram and TikTok accounts as well as provide examples from other content creators.
Using AI and journey orchestration to boost your marketing automation
AI and customer journey orchestration can take your existing marketing automation approaches to the next level. The post Using AI and journey orchestration to boost your marketing automation appeared...
Going back to basics: Marketing as a conversation
At the core of all good marketing is a great conversation with your audience based on truth, authenticity and knowing who you're talking to. The post Going back to basics: Marketing as a conversation...
This week’s new AI-powered martech products, platforms and features
With so many new AI products coming out, it can be hard to keep track of them all. Here's our roundup of this week's releases. The post This week’s new AI-powered martech products, platforms and featu...
Kraft Heinz and Gatorade tap in-store video screens for March Madness
The activations are part of a new offering from Cooler Screens that opens up all 10,000 screens at once to CPG brands. The post Kraft Heinz and Gatorade tap in-store video screens for March Madness ap...
Microsoft explores sharing Bing Chat ad revenue with publishers
Bing Chat had ads since it launched Feb. 7. Now Microsoft says it's exploring ways to give some publishers a piece of that ad revenue. The post Microsoft explores sharing Bing Chat ad revenue with pub...
How to build a values-based agency that drives results
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek. The post How to build a values-based agency that drives results appeared first on Search...
How to master Google News optimization to boost content visibility and traffic
Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim your share. The post How to master Google News optimization to boost content visibility and traffic...
Event tracking in Google Analytics 4: What marketers need to know
An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. The post Event tracking in Google Analytics 4: What marketers need to kn...
Meta introduces AI-powered brand suitability controls and third-party verification for feeds
Meta is the first social platform to have its metrics evaluated by a third party. The post Meta introduces AI-powered brand suitability controls and third-party verification for feeds appeared first o...
Should you block ChatGPT’s web browser plugin from accessing your website?
It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – but should you? Short answer: No. Here's why. The post Should you block ChatGPT’s web browser plugin from...
Gender pay gap persists: Men earn 26% more than women in search marketing
Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get promotions, new Search Engine Land survey finds. The post Gender pay gap persists: Men earn 26% more than wom...
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations
This financial burden of a $1k per month verification disproportionately affects smaller businesses and start-ups with limited advertising budgets. The post Twitter could grant free verification to it...